I’m crazy about certifications and awards… You know, JD Power and Associates… (what are they, and what do they do? But I know they give good auto ratings………)
when I say this, I’m not talking in a good way. I think they’re downright stupid (certifications)
A way for you to “believe” you need approval for skills you’re already very experienced with. Too many folks believe they need a certification or seal of approval from some outside force in order to make things happen.
So we stay in fear mode until we achieve their “requirements” for the sticker, whether it be an entire 4 year course, or a simple 18 hour program. We do it because this big dumb company says so.
No, it doesn’t work that way. Or better yet shouldn’t work that way.
Let me ask you, who certified this company before they won their stamp? If they can create “authority” and “certifications” out of air, why can’t you?
It’s amusing to see friends and people I know run to their schools, and to get their certifications only to see that business doesn’t come knocking down the doors.
I know personal trainers who never thought of a NASM, or Speakers who aren’t in associations who are making more cash than their counterparts. And boy is everyone pissed about it.
Maybe you’re guilty about not having that “credit” society sheds light on. Maybe you’d feel bad not putting in the work society has taught you to do since being a young lad. Well, my friend – the normal way of living might not be the best way.
Sounds a bit crazy, I know, but I’d like to help you out here…
So I anoint you – Knight Of Your Life.
If you needed approval, there you have it. You’re a badass, and can now live and give value to the world with what you’re good at. If you’re great at helping folks over 34 reveal their sexy abs in two months – have at it! Start your own venture and use my marketing tricks.
Maybe get a book or two on direct response marketing, learn some copy and then come back to me for some pointers.
Go jump in, don’t worry about the big Better Business Bureau stamp of approval.
All my friends hear it from me, you don’t need that certification. If you can get the job done, let people know and stand by it
From then on, you are considered a badass.
But hey, If you’d want to join the investigators, just ask.
David “Sir Knights Alot” Rosa