There’s a saying about being first…
“pioneers get arrows in their backs”
So what does that mean to you and your business?
I’ll tell you in a minute…
because 3 days ago, I was asked by a friend why I don’t
I thought about it for 1.4 seconds and snapped!
“it’s not that kind of party, I don’t do that – I steal stuff”
Now before you go all wild and crazy here – let me clarify.
I’m not in the business of taking someones property and using it outright
What we do is – use what is working within our industry or others and
model it, catering to our specific needs.
It goes back to why we never want to be pioneers.
pioneers are looking and hoping for gold, when we just model what has
proven to work and make our own twist to it.
It’s something you should do in every way within your business.
And guess what, damn near every great product or invention was already made
but someone though of a tweak to improve it.
It’s what many many many folks do.
Let’s talk about a winning salesletter for example.
Not copyright infringement, but if you find a letter worth millions of sales.
Study the structure and code – then write your own similar piece.
It’s how most problems and products, services are put together.
So don’t be a pioneer, find out what works and put your own spin on it.
Mmmake it happen,
David “Bulls-eye” Rosa