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There’s a saying about being first…

“pioneers get arrows in their backs”

So what does that mean to you and your business?

I’ll tell you in a minute…

because 3 days ago, I was asked by a friend why I don’t
invent something?

I thought about it for 1.4 seconds and snapped!

“it’s not that kind of party, I don’t do that – I steal stuff”

Now before you go all wild and crazy here – let me clarify.

I’m not in the business of taking someones property and using it outright

What we do is – use what is working within our industry or others and
model it, catering to our specific needs.

It goes back to why we never want to be pioneers.

pioneers are looking and hoping for gold, when we just model what has
proven to work and make our own twist to it.

It’s something you should do in every way within your business.

And guess what, damn near every great product or invention was already made
but someone though of a tweak to improve it.

It’s what many many many folks do.

Let’s talk about a winning salesletter for example.

Not copyright infringement, but if you find a letter worth millions of sales.

Study the structure and code – then write your own similar piece.

It’s how most problems and products, services are put together.

So don’t be a pioneer, find out what works and put your own spin on it.

Mmmake it happen,

David “Bulls-eye” Rosa

This Number Is Tragic And WILL Destroy Your Life

Do you know the absolute worst number?

It’s very common, but people always seem to rely on it solely.

Ever hear the saying…

“don’t put all your eggs in one basket?”

well for good reason my friend, no one should ever rely on just ONE anything.

imagine for a second your business is running smooth through word of mouth.

then all of a sudden one customer has a terrible experience and the word spreads like wildfire.

The sad part is, you weren’t doing any other kind of advertising to bring in the money.

and the next thing you know – all the water dries up in the lake.

No more cashflow.

it happens all the time, I’ve seen it and (in the past) been victim to this horrible thing.

Having one product, or service.

just one advertising medium.

just one testimonial.

just one direct mail piece.

just one investment.

just one way of thinking….

which kept me stagnant for quite some time, until a big hairy hand slapped me in the face.

Damn, was it a wake up call.

and if you suffer from this disease, I give you a virtual hairy slap in the face…

…because there are plenty of other numbers to rely on other than just one.

And many ways to bump up your customer attraction using methods taught to me by the marketing league of shadows.

These guys are no joke, but we’ll get into that another time.

For now, use more methods for building your business – more than just one.

There are plenty of ways floating around here. Go find em and get back to me…

David “Number 1 Hater” Rosa

Your Insubortination Costs Millions Each Year!

If I had a nickel for ever person who told me they knew who they were selling to..

…i’d be a super thousandaire – whatever that may be.

have you ever had one of those moments where you knew someone had absolutely no clue what they were saying but still went ahead with it?

it happens all the time with me.

so much so, I’ve had to raise my tone a couple times in order for the “I’m serious” meter to get a bump.

I mean it happened a couple days ago.

I asked a buddy of mine who owns a music studio “so who are you selling to?”

he went and shelled out some elaborate picture of nothing. People who don’t exist on this planet – he just hadn’t a clue.

But hey, it happens to the best of us.

BUT since he had no clue who the great individuals he was pitching his services to were…

he didn’t really know how to speak to them in order to get the sale.

you see, when you dial in the EXACT person you want to buy your stuff, you’ll have an understanding about them.

their realities, their fears – all the goodness they want.

and then you can speak to them in ways only they will understand.

guess what – then your register will ring “KA-CHING!”

but in order to get to know your person better you’ve got to ask better questions.

and I asked him some damn god questions to get him gelling.

you can check some of the questions out in my insiders club

MMmake it happen!

David “Question Master” Rosa

If You Fought In A Cage, Would You Survive?

You know business is a lot like the martial arts.

Without the proper training, you just wont survive.

I bring it up because of my adventures over this past weekend.

A buddy of mine asked me to be his corner man ( you know the guy who lubes him up and acts like rocky’s trainer as he gets pummeled)

Yeah, it caught me by surprise but I’ve been around the mill a little so I can see why he asked me.

But my question was, “Are you ready?”

I’m not sure he was ready, I’m not sure he had the proper training for this.

Thing is, he wasn’t the only one.

In the locker room with all the “hard core, world class” fighters gave me a slight chill for a little. As everyone looked as if they just killed a bear with a toothpick and floss.

The anger and confidence in their eyes would intimidate the likes of anyone who hasn’t been in the game themselves.

Yet, something weird happened once it was their time to enter the ring.

They froze!

I mean all skills, techniques flew out the window faster than a kid after the ice cream truck in blistering summer heat.

It was atrocious to say the least. I felt sorry for my brothers in the martial arts.

Suddenly I felt a very strong whiff of confidence in my abilities from my training. The ability to adapt to situations and my specific training gave me tools which these guys didn’t have.

And you know what, it happens in business too.

Without the proper tools of the trade, you can look like a deer in the headlights too.

Don’t let yourself fall into that pit, or better yet into the octagon with someone looking to destroy your every being.

MMMake it happen,

David “CornerMan” Rosa